How to choose KDP keywords that work
What backend keywords actually do
KDP lets you add up to seven keywords or short phrases to each book, and each box holds up to 50 characters. Readers never see them. They tell Amazon's search what your book is about, alongside your title, subtitle and description. Relevant keywords, together with sales history and Best Sellers Rank, can boost your placement in search results.
Think like a reader, not like a publisher
Readers don't search for "fiction book." They search for something like "cozy mystery with a cat," "enemies to lovers fantasy romance" or "budget meal prep for beginners." Useful keyword types include setting, character types, character roles, plot themes and story tone.
Tip
Amazon recommends phrases of two to three words in natural search order — "military science fiction" rather than "fiction science military."
Use all 50 characters wisely
A longer phrase can help your book surface for several shorter searches built from the same words. For example, "dystopian YA sci fi pirate romance" covers ground that a reader searching "YA romance" or "pirate romance" might be looking for. That's why the generator includes discovery slots that combine tropes and themes.
What not to put in your keyword boxes
- Words already in your title, subtitle, author name or categories.
- Quality claims ("best," "bestselling"), time-sensitive words ("new," "on sale") and promotions ("free").
- Other authors' names, other books' titles, or brands you don't own.
- Amazon program names like "Kindle Unlimited."
- Quotation marks, misspellings, and spacing or capitalisation variants of the same word.
Always check the generated list against KDP's metadata guidelines. The AI starts from your metadata, but you know your book and you're responsible for what you submit.
Test, then refresh
Before you publish, search your candidate keywords in the store and watch the autocomplete suggestions. If the results look irrelevant, change the keyword. Keywords aren't permanent — revisit them after launch, when you start ads, or when you release the next book in a series.
Keywords, categories and blurb work together
Amazon reads your keywords alongside the rest of your metadata. Once you have your seven keywords, use the Category Finder to pick categories that use the same language. Make sure your description naturally includes your main genre terms — the Book Blurb Generator can help with that.